See Rock City today barn - Valley Head, Alabama

Rock City officially opened as a public attraction on May 21, 1932. It got off to a slow start because advertising in those days was difficult, especially since Garnet & Frieda Carter’s mountain-top attraction was not located in a place that people would just happen to be passing by and take notice. It was at this point another brilliant idea of Garnet Carter’s was born. In 1936, he enlisted the help of a young sign painter named Clark Byers, who was hired to travel the nation’s highways and offer to paint a farmer’s barns in exchange for letting him paint three simple words: See Rock City. The distinctive black-and-white signs appeared as far north as Michigan, as far west as Texas, and as far south as Florida. The advertising soon began to produce the desired effect and by the 1950's, Garnet's message was painted on over 900 barns. Journalists began calling Clark and his helpers the "Barnyard Rembrandts", and vacationers by the millions have heeded the call to "SEE ROCK CITY".

Garnet's innovative spirit and Clark's hard work are still evident along many U.S. highways (not particularly the interstate system but the old highway system) and are much loved pieces of Americana. This one in particular is located about 30 miles southwest of Rock City and used to read "SEE ROCK CITY today". It is also one of 3 or 4 within a 2½ mile stretch as you drive north on Route 11 in NE Alabama toward this great attraction.

Three bracketed photos were taken with a handheld Nikon D7200 and combined with Photomatix Pro to create this HDR image. Additional adjustments were made in Photoshop CS6.

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Taken in: United States / Alabama / Rogers (show map)

Taken on: September 5, 2023

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See Rock City today

See Rock City today barn

Valley Head, AL

Valley Head

Alabama

DeKalb County

DeKalb County, Alabama

JLR Photography

Nikon D7200

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2023

Engineers with cameras

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See Rock City barn

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Sets appears in: • SEE ROCK CITY Barns • Abandoned, Neglected, Left Behind, Rusted more » • HDR • Sign/Signage - Vintage, Fading, or Rusty • Historic Buildings, Old Barns, and Other Things... « less

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Camera: Nikon D7200, f/7.1, 38mm, ISO 320 (more info) (hide info)

Camera:	Nikon D7200
Aperture:	f/7.1
Focal Length:	38mm
ISO:	320
Color Space:	Uncalibrated
Software:	Adobe Photoshop CS6 (Windows)
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