The Only Magic Left is Art is on Quarterly.co

quarterly.co/products/brandon-long

I want to share something with you. I’m conducting a social experiment dubbed #ART01 that aims to support the “invisible revolution” of internet artists.

What’s behind this invisible revolution? I believe the old ways are being uprooted by a new generation of artists through social media, and that we are entering a new era of “artistic equality” in the creative stratosphere. Never before have we lived in a time where artists are on an even playing field against the more privileged.

Just 10 years ago, it was practically impossible to get exposure to an international audience without being commissioned by a high profile company. Talent is finally becoming the backbone of success rather than nepotism. Money is irrelevant. Vision now has the power to go viral.

In exploring the ways to propel this revolution forward, I’ve sought out ways to make artists more real and make it easier to enjoy their work in the comfort of your own home. On screens of all sizes, internet artists’ work can only be appreciated by the eyes. This incredible movement requires a firsthand witness of all five senses.

As our lives become increasingly reliant on all things digital, the joy of physical touch is being relegated to the ether. In the vast expanse of the internet, there are people we have discovered who we deeply admire, yet only share a remote connection. These people can inspire us with their creative obsessions, but it has been difficult to transport those curiosities off the screen and into warm, welcoming hands.

To advance the invisible revolution of internet artists, I’ve teamed up with Quarterly.co to deliver art straight to your door. Quarterly is a subscription service for wonderful things that allows anyone to receive original packages to their doorstep every three months.

Anyone can subscribe to my Quarterly shipments, which will include a unique assortment of media from several artists whose work I greatly respect. A personal letter will accompany each art piece. In doing this, I want to create a rich, community-driven process that closes the gap between artists trying to support themselves and art admirers and collectors who are interested in the creative process and developing a close-knit relationship with these creators. The artists in these boxes are being compensated for their work being distributed, and subscribers directly help these independent artists make an actual living doing what they love.

To acknowledge the supernatural element of art is to realize there is something bigger than ourselves. Now we can all extend our virtual experiences to the real world and play an active part in supporting the global community of artists.

quarterly.co/products/brandon-long

Taken on: August 3, 2013

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Groups appears in: • THE IMPOSSIBLE PROJECT • VIZIOMAG art magazine

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