Carlton House - Women's Apparel Show 1961-62

            In 1961, a Women's Apparel Trade Exhibition was held in the Carlton House Hotel in Pittsburgh, PA.

This is the exhibitors' booklet, originally mailed to Barton's Store in Grafton, WV.

The booklet features many advertisements for traveling salesmen (and women) showing their wears in hotel rooms in a time before the internet or instant communication.

Before big box stores, small USA manufacturers would show their wears to promote them to small, local stores all over the country.

Store and dress shop owners in your hometown would attend shows like this one, look at the items available and make orders to sell them in your hometown store.

Both the rise of the big box store and the fall of American textile manufacturing killed this system of salesmanship.  As well as better nationwide communication, nationwide advertising, and more national brands instead of smaller, local brands.

Taken on: November 17, 2019

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Carlton House Hotel

Pittsburgh PA

Women's Apparel

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Pittsburgh

Women's Fashion

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1960s

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1962

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Sets appears in: • Women's Apparel - Pittsburgh - 1961

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