1919 magazine ad for the Arrow Donchester Evening Shirt. Illustrated by J.C. Leyendecker.

            "Prior to 1919, the principal business for Cluett, Peabody & Co. was manufacturing men's shirt collars. Beginning in the 1920s the demand for collar-attached shirts grew considerably, while the detached collar business experienced a decline. In 1929 Cluett, Peabody & Co. established a national menswear business under the Arrow brand name. The "Arrow" name gradually grew into a product line that included shirts, collars, handkerchiefs, cravats, pajamas, and underwear for men and boys." 

J.C. Leyendecker, a prolific American illustrator, played a pivotal role in catapulting Arrow shirts to fame during the early twentieth century. He ingeniously created the iconic “Arrow Collar Man” in 1905.  This dapper gentleman became the symbol of sophistication and style, representing the ideal American male.  Hundreds of printed ads featuring the Arrow Collar Man flooded the market from 1907 to 1931.  Fans were so enamored that they would cut out their favorite Arrow Collar Men from ads and display them on their walls.  Leyendecker’s creation became an icon and received fan mail – a testament to his enduring influence – and inspired a Broadway musical titled “Helen of Troy” in 1923.  Arrow shirts became immensely popular, and the company’s sales skyrocketed.  [Source: Wikipedia]

[Note: The Broadway musical "Helen of Troy" mentioned above was a spoof about the collar industry and in particular the Cluett, Peabody & Co. collar company, the world's largest, and now the home of Troy's City Hall. Troy, New York was known then as the Collar City,]

Taken in: United States / Virginia / Washington Forest (show map)

Taken on: March 3, 2024

Tags:

art

illustration

advertising

vintage ad

vintage advertisement

vintage advertising

Arrow Collar Man

The Arrow Collar Man

advertising campaign

Leyendecker

J. C. Leyendecker

1919

Cluett, Peabody & Co.

Cluett Peabody

Arrow

shirt

collar

collar attached shirt

collar man

Arrow Collar

Arrow Man

young man

handsome

male

man

Joseph Christian Leyendecker

man's shirt

well-dressed

magazine ad

magazine advertising

Arrow Donchester Evening Shirt

evening shirt

Donchester

formalwear

tux

tuxedo

high collar

bowtie

black and white

black & white

Donchester shirt

evening wear « less

Sets appears in: • Vintage Advertising • The Leyendeckers, Illustrators

Groups appears in: • Vintage Advertising • Leyendecker more » • Retro/Vintage Magazines - Ads/Fashion/Everything • Retro America Adverts « less

Camera: Apple iPhone 14 Pro, f/2.2, 1/55 sec, 2.2mm, ISO 250 (more info) (hide info)

Camera:	Apple iPhone 14 Pro
Lens:	iPhone 14 Pro back triple camera 2.22mm f/2.2
Aperture:	f/2.2
Exposure Time:	0.018 sec (1/55)
Focal Length:	2.2mm
ISO:	250
Exposure Bias:	0 EV
Flash:	Off, Did not fire
Exposure Program:	Program AE
Exposure Mode:	Auto
Metering Mode:	Multi-segment
White Balance:	Auto
Color Space:	sRGB
Software:	Adobe Photoshop Express Windows 10 (Windows)
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