Japan - British Exhibition, 1910 : Shepherd's Bush, London : Bemrose & Sons : Derby & London : 1910 : cover

            The official guide to the 1910 Japan - British Exhibition held at Shepherd's Bush in West London  and organised by the "Commissioner-General" Imre Kiralfy. The site, popularly known as White City due to the exterior render finish to the many buildings and halls, had opened in 1908 as the site of the Franco-British Exhibition and the 1908 Summer Olympics.

The buildings consisted of a complex of high-level interlinked halls running north from Shepherd's Bush station to the main exhibition and stadium site to the west of Wood Lane. All the attractions of Japan were staged at the Exhibition, as well as others, as can be seen from the main plan of the site. The Exhibition was well served by public transport; by electric tramway, by main line railway and by the Tube. The Central London Railway whose original terminus was at Shepherd's Bush, extended public services over the depot access tracks to a new Wood Lane station and the high-level exhibition halls sat over the main depot, adjacent to the railway's power station. The site was also served by the Metropolitan's Hammersmith & City line services. 

Over the decades the site had a chequered history. The Stadium survived for events such as greyhound racing and speedway before closing in 1984. In the 1950s much of the main site was acquired for the building of the BBC TV Centre. The high-level structures survived until the 1990s when, very derelict, they were demolished as part of the Westfield shopping centre development.

The Japan - British Exhibition was the largest international event the Japanese Empire had so far taken part in and it was the intention to show Japan as a modern nation that, whilst respecting tradition, was no longer a backward, feudal society. Many of the exhibits, structures and plants for gardens were imported directly from Japan.

Taken on: April 30, 2024

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Mike Ashworth Collection

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Japan - British Exhibition

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Sets appears in: • Japan - British Exhibition : Shepherd's Bush, London : 1910 : official guide • London books and maps

Groups appears in: • Book Cover Club • Vintage Advertising more » • Early Advertising (pre 1920) • Lost London • That Old Timey Feeling • Advertising through the years • London Books & Their Illustrations • Old London • PLANET EARTH BACK IN THE DAY « less

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