The London Telephone Directory : cover : July 1909

            The cover to the July 1909 London Telephone Directory that was issued to show the subscribers to the Post Office's London Telephone Exchange System as well as incorporating those of the National Telephone Company's Metropolitan System. The Post Office has signed an agreement in 1901 to 'cooperate' in London to save wasteful duplication and, in 1905, the Post Office decided it would acquire the NTC on 31 December 1911 after which date it would have a near monopoly of the UK's telephone services.

The Directory was issued every six months, in January and July, and as was the case for most of the telephone directory's existance, the cover carries a lucrative colour advert; this is for the now famous Selfridge's store on London's Oxford Street that had managed to 'bag' the telephone number "Gerrard 1". The store had only been opened by Harry Selfridge in March 1909 so this would have been a very new experience!

Taken on: January 28, 2024

Tags:

advert

advertising

telephone directory

London

1909

July 1909

The London Telephone Directory

Post Office Telephones

National Telephone Company

Selfridge's

Oxford Street

Gerrard 1 « less

Sets appears in: • GPO telephone directories • Some old advertising

Groups appears in: • Vintage Advertising • Early Advertising (pre 1920) more » • GPO • Lost London • Advertising through the years • London Books & Their Illustrations • Old London • London Shops « less

Camera: Brother MFC-J6930DW (more info) (hide info)

Camera:	Brother MFC-J6930DW
Color Space:	Uncalibrated
Software:	Adobe Photoshop Elements 18.0 (Macintosh)
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