Britannia Fruit Preserving Co. Ltd., Price List, 1901 : Tiptree, : Essex, England : cover

            Many people will be familiar with the name of Wilkin and their jams, still made in Tiptree in Essex and considered to be amongst the best. The company has its origins in this, the Britannia Fruit Preserving Co. Ltd. that was formed by Arthur Charles Wilkin in 1885 to exploit fruit farming in the fertile soils of Essex, north of London. The company prospered, aided by the growth of the railway network, and became known in both UK and overseas markets. 

This is the 1901 price list and it shows the range of conserves (produced from fruit grown locally, usually by Wilkin's) and preserves (made from 'foreign' fruit that may have been partly prepared abroad) as well as various marmalades, preserved fruits and sauces. Much was made of the fact that Wilkin's, as they still do, grew most of the fruit necessary on their own farms and these were situated at Tiptree as well as further afield within the county such as at Feering and Dagenham. The later was known for being market gardens before the LCC's massive housing estate and industries such as Ford's encroached on the rural fields of Essex in post-WW1 days.

The catalogue also lists some fine hampers and casks, that gave a range of the company's products at prices ranging from 5/- to £2 2/-. The Family Cask, the Export Case and the Manager's Box all sound glorious!

The cover shows in true artistic license the Tiptree Jam Factory amongst the bucolic, rural surroundings of the company's fruit fields. This would have helped the idea of 'purity' in consumers minds.

Taken on: December 31, 2023

Tags:

Mike Ashworth Collection

food

farming

horticulture

fruit farming

jam

marmalade

preserves

conserves

jam making

Essex

The Britannia Fruit Preserving Co. Ltd.

A.C. Wilkin

Tiptree

England

Feering

Dagenham

price list

catalogue

packaging

labels

Tiptree jams

1901

strawberries

Tiptree Fruit Farm

Tiptree Jam Works

Kelvedon

Sir Joseph Causton & Sons Ltd.

printing

graphic design

Advertising

Publicity

lettering

jam factory

food production

catalogue cover « less

Sets appears in: • Britannia Fruit Preserving Company Limited, Tiptree, Essex, England : Wilkin's Tiptree Jam : price list, 1901 • Trade catalogues and brochures more » • Some old advertising « less

Groups appears in: • Vintage Advertising • Early Advertising (pre 1920) more » • That Old Timey Feeling • Typophile // typography, lettering and design • FOOD NOSTALGIA • Vintage Advertising & Antiques • Font of All Wisdom - Unique lettering in design [VINTAGE] • Advertising through the years • found images of food (and beverages) • This Is Essex • PLANET EARTH BACK IN THE DAY • Industrial and Trade Catalogues « less

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