The Empire's Airway : catalogue issued in connection with an exhibition held at the Science Museum, London, 1935 - 36 : Imperial Airways Ltd., London, 1935 : front cover by L. Moholy-Nagy

            A rather splendid catalogue, in the form of a booklet, that was issued by Imperial Airways in connection with an exhibition held at the Science Museum, Kensington, between 6 December 1935 and 31 January 1936.

The exhibition, The Empire's Airway, was designed by Raymond McGrath ARIBA and Professor L. Moholy-Nagy and so would have been at the cutting edge of contemporary design as is the booklet. This features a diecut front cover that opens to reveal the bright orange background to the company's "Speedbird" logo that had been designed for them by Theyre Lee-Elliott in 1932. The brochure, including both the front and back cover was also designed by Moholy-Nagy on behalf of Pallas Studios and who was a remarkable artist and designer, an Hungarian emigre who was only in Britain in 1935 - 36 before emigrating to the US. 

The front cover also makes use of a stylised eye - looking in on the subject.

Taken on: October 30, 2023

Tags:

Mike Ashworth Collection

airline

brochure

booklet

catalogue

printing

graphic design

publicity

advertising

marketing

corporate identity

logo

lettering

The Empire's Airway

Science Museu

South Kensington

London

exhibition catalogue

Science Museum exhibition

1935

Imperial Airways Ltd.

Raymond McGrath

L. Moholy-Nagy

book design

aircraft

ephemera

Pallas Studio

eye

seeing

airplane « less

Sets appears in: • The Empire's Airway : exhibition catalogue for Imperial Airways, 1935 - 36 • Speedbird more » • Imperial Airways • Old airlines and aircraft ephemera « less

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Airlines - Extinct, Orphan, Former • Classic Transport • PLANET EARTH TRANSPORTATION • PLANET EARTH BACK IN THE DAY • Airline Ephemera & Memorabilia « less

Camera: Brother MFC-J6930DW (more info) (hide info)

Camera:	Brother MFC-J6930DW
Color Space:	Uncalibrated
Software:	Apple Image Capture
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