The new Monastral Blue : Advertising Display & Press Publicity ; January 1936 Business Publications Ltd., London

            An article from the January 1936 issue of "Advertising Display & Press Publicity" magazine published by Buisness Publications Ltd. of London. The issue has an article on the introduction of the newly developed 'Monastral Blue' pigment developed and produced by the then giant ICI company - Imperical Chemical Industries. The company had been formed in 1926 by way of a merger of four of the UK's major chemical companies to attempt to stave off foreign competition that was seen to be aided by fragmentation in the UK industry. Monastral Blue was a major development in blue pigments being more 'fast' and stable. I recall the colour as it was used to describe the almost black colour used on the livery of Birmingham City Transport's buses; there must have been a lot of Monastral Blue in that shade to get it so deep.

Monastral Blue was used as a colour in printing ink and indeed as the advert shows the Mona Blue colour produced by ink manufacturer's Lorrilleux & Bolton Ltd. was used as the highlight colour throughout this issue of the magazine including the cover, by G R Morris, and L&B's own advert by Bernard Venables.

Taken on: August 5, 2023

Tags:

Mike Ashworth Collection

magazine

Advertising Display & Press Publicity

January 1936

1936

Business Publications Ltd

London

graphic design

publicity

Monastral Blue

pigment

colour

printing ink

Mona Blue printing ink

printing

ICI

Imperial Chemical Industries

Lorilleux & Bolton Ltd

printing ink manufacturers

Bernard Venables

advertising « less

Sets appears in: • Advertising Display & Press Publicity , January 1936 • Advertising Display & Press Publicity : trade magazine from the 1930s

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