Strawberry Pie, Spring 1938 - publicity booklet issued by Andrew Reid & Co Ltd., printers, Newcastle-on-Tyne, UK : services

            The printing company of Andrew Reid, based in the Tyneside city of Newcastle were a highly regarded concern of printers and lithographers. Founded in 1845, and incorporated as a limited company in 1894, they were able to crest the wave of advertising and publicity in such fields as railways where they printed many posters at a time when these were one of the most advantageous methods of advertising services and places. They also produced many specialist books such as catalogues and timetables.

By the mid-1930s, with offices in London as well as on Tyneside, they produced an occassional 'journal' to advertise their services and printing prowess. Named "Strawberry Pie" after Strawberry House, their Newcastle headquarters, and it is often a finely printed little item designed to show them off at their best. The Spring 1938 edition was again illustrated by  G H H Davey of the London offices of the Laurence Davis Studios, is produced on G F Smith's Old York Parchment (Ivory, Vellum finish) and is set in Monotype Roman 8-point and 10-point.

The "whimsical" drawings rather have the feel of one of the contemporary Guinness booklets and the pages include examples of the booklets they'd recently produced. The booklet is subtitled "More Pie" and contains information on Reid's various services as seen here in the final double spread.

Taken on: May 26, 2021

Tags:

Mike AShworth Collection

Andrew Reid & Co Ltd

Newcastle on Tyne

Somerton Road

London NW2

printing

publishing

1938

typography

graphic design

lettering

illustrations

trade journal

ephemera

publicity

advertising

booklet

booklet design

G F Smith

Old York Parchment paper

Monontype Roman

G H H Davey

Laurence Davis Studio

typeface

Spring 1938

Andrew Reid Printing Service

printing press

Direct Mail

catalogues

labels

leaflets

booklets

showcards

stationery « less

Sets appears in: • Strawberry Pie - an occassional journal by Andrew Reid, printers, Newcastle-on-Tyne • Typography and typefaces

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Vintage Illustration • Vintage Typography • Antiquário 〄 Ye Olde Antiques Shoppe 〄 Αντίκες • Text and Typography • PLANET EARTH BACK IN THE DAY • PLANET EARTH VINTAGE ADVERTISING « less

Camera: Brother MFC-J6930DW (more info) (hide info)

Camera:	Brother MFC-J6930DW
Color Space:	Uncalibrated
Software:	Apple Image Capture
Show full info

Stats: 3,998 views

go back

close tools panel

Badge creator

Use Flickriver Badge Creator to create a badge linking to your photos, your group or any other Flickriver view.

You can place your badge on your Flickr profile, Blog or Website.

Add to your iGoogle or Netvibes page

Flickriver widget for iGoogle or Netvibes can display almost any Flickriver view - most interesting today, by user, by group, by tag etc. Once added to your personalized homepage, just edit widget settings to select your desired view.

Clickr on one of the buttons below to install:

Embed on your Web site

To embed this view, Copy and Paste the following HTML code:

Black background (preview):

White background (preview):

Firefox and Chrome addons

Adds a 'Flickriver' button to your browser. While viewing any Flickr photos page, click on this button to open the same view on Flickriver.

Install in Firefox
Install in Chrome

Search plugin

Add 'Search on Flickriver' to your browser's search box. Works with Firefox and Internet Explorer. Install search plugin

"View on Flickriver" Greasemonkey script

A Greasemonkey script that adds Flickriver links to various Flickr photo pages - user photos, favorites, pools etc, allowing to quickly open the corresponding Flickriver view.

Also, allows quickly viewing any Flickr photo on black background in large size.

Install "View on Flickriver" script

Bookmarklet

While viewing any Flickr photos page, click on the bookmarklet to open the same view on Flickriver.

To install: drag and drop the following link to your Bookmarks toolbar.
IE users - add the link to your Favorites under the Links folder