Revell - Prince Valiant 1966 - a photo on Flickriver

Revell - Prince Valiant 1966

            Every toy and hobby company has started design work and development of new products that never make it into production.  Despite the fact that some of these new items are announced at industry trade shows, appear in consumer advertising and even show up on the packaging of other items in the line, disappointing initial orders and other factors can kill the proposed product before it reaches the retail shelves.  

Back in 1966, Revell announced a trio of new plastic figure kits that didn’t make the grade – Prince Valiant, The Chipmunks and Disney’s Winnie-the-Pooh.  Valiant was a follow up to the two comic strip characters Revell released the year before, Flash Gordon and The Phantom.  The Chipmunks and Pooh Bear were attempts at attracting younger kids to model building.

Revell’s Prince Valiant had a very impressive display at the company’s showroom during the International Toy Fair held in New York City that year.  An oversized model of the legendary hero, possibly two feet tall, attracted the attention of jobbers and retailers, but not enough to get the kit into production.  The fate of that large display model was also disastrous.  After the show, the figure was shipped back to the Revell headquarters in California.  The model was basically a hollow, sealed fiberglass shell.  Its air trip home put it into an unpressurised cargo hold where the air trapped inside the figure exploded it!

Taken on: July 14, 2021

Tags:

plastic

scale model

hobby kit

newspaper comic strip

Knight

hero

1960s « less

Groups appears in: • plastic figures • Toys Toys Toys more » • TOYS TAKE OVER • i love retro toys • Vintage fun toys • Plastic Models • plastic model kits • The Toy Shoppe • toy or toys • Plastic Fantastic Models & Kitsets « less

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