Walpamur : Stand 15 : Ideal Home Exhibition : London : 1956 : publicity brochure : The Walpamur Co. Ltd. : Darwen & London : 1956 : foreword

            A 1956 publicity brochure issued by Walpamur Co Ltd, a well known manufacturer and brand of decorating materials and advertising their stand at that years Ideal Home Exhibition along with a suggested palette of colours for rooms around the home using their paint ranges and shades. Interestingly the main 'Walpamur' range of oil based paint was still supplied as paste to be thinned with Walpamur Petrifying Liquid; this was at a time when, with growing "DIY" decorating, increasingly paint sales and technology was geared to 'ready mixed' product that simply required stirring. Equally Muromatte was produced requiring 'adjustment' with linseed oil or thinning with white spirit.

The company has its origins in the 1899 formation of The Wall Paper Manufacturers Ltd who had by c.1905 started to manufacture paints at its Darwen base originally under the name of Hollins Distemper. By 1915 Walpamur Ltd was incorporated in its own right within the WPM concern.

The various brands of paint produced, such as Duradio, Muromatte and Walpamur, were by the mid-1960s increasingly branded as Crown Paints to match the brand name for many of WPM's wall coverings. After many changes of company structure and ownership Crown Paints are still based in Darwen alhtough now form part of a larger international company.

Taken on: September 7, 2025

Tags:

Mike Ashworth Collection

1965

London

publicity brochure

paint shade cards

household paints

decorating

home decorating

DIY

household paint

paint brands

wall coverings

The Walpamur Company Limited

Darwen

Lancashire

Walpamur

Duradio

Muromatte

Walpamur Gloss paint

Imstone

Ferox Concrete Floor paint

Peveril emulsion paints « less

Sets appears in: • The Walpamur Co. Ltd. : Darwen & London • Walpamur : Ideal Home Exhibition - London - 1956 : publicity brochure more » • Paint shade cards and adverts « less

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