Rudge Four motorbike poster for Rudge-Whitworth Ltd., designed by Horace Taylor, 1927

            Fairly leaping out of the hoarding is this superb image by Horace Taylor, the well known poster artist, who is excelling himself here  with a minimalist use of flat colour and simply the motorbike model in lettering.

The Rudge Four motor cycle was manufactured by the Rudge-Whitworth Co Ltd., of Birmingham and Coventry, that had been formed in 1894 to amalgamate the Rudge Cycle Company of Coventry and the Whitworth Cycle Company of Birmingham - both cities at the forefront of the 'new' safety bike industry. Like many companies they moved into motorised transport production with their first motorbike in 1911.

They had a reputation for innovation and the Rudge Four was first produced in 1924. By the mid-1930s, like many companies, the depression had a massive effect on their finances and in 1936/7 they were bought out by the radio, records and electrical manufacturer EMI with production moved to Hayes. By 1942 Rudge-Whitworth had been acquired by Raleigh who used the brand for a range of bicycles.

Taken on: February 28, 2021

Tags:

Mike Ashworth

Horace Taylor

illustartion

lettering

graphic design

advertising

publicity

vintage publicity

1927

motor bike

Rudge Four

Rudge-Whitworth

Birmingham

Coventry

motor cycle

motor cycling « less

Sets appears in: • Horace Taylor • Commercial Art magazine more » • Lettering • Some old advertising « less

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Vintage Advertising Posters • Font of All Wisdom - Unique lettering in design [VINTAGE] • Motoring • Classic Transport • PLANET EARTH TRANSPORTATION • Rudge Whitworth Motorcycles • PLANET EARTH BACK IN THE DAY • Vintage Poster Art • PLANET EARTH VINTAGE ADVERTISING • Revistas, folletos publicitarios postales fotografías etc.. vin « less

Camera: Brother MFC-J6930DW (more info) (hide info)

Camera:	Brother MFC-J6930DW
Color Space:	Uncalibrated
Software:	Apple Image Capture
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