London & North Eastern Railway - souvenir presented to the members of the International Hotel Alliance, visit to Great Britain, April 1926 :

            A lavishly illustrated book issued to members of the International Hotel Alliance in 1926 this publication by the London & North Eastern Railway describes the network, places served and hotels owned by the company alongside illustrations and poster reproductions many of which are by Fred Taylor. The LNER, formed in 1923, was acknowledged as the most adventurous of the Big Four railways in terms of its publciity and advertising and by 1926 they were getting into their stride.

This copy of the publication suffers from only one flaw - printed by Adams Bros, and Shardlow, of London & Leicester, it is bound backwards so the covers appear upside down. It doesn't detract from the contents! I understand that the rival LMSR also issued a similar publication.

This double page shows two posters by Graham Petrie (1859 - 1940) illustrating Yorkshire resorts that the company heavily promoted, often jointly with the borough authorities. Harrogate, the well-known and genteel spa town on the edge of the Dales is seen from a moortop vantage along with a Taylor sketch of the Royal Baths buildings where the local waters could be put to good use. Bridlington, often promoted as 'bracing' is on the North Yorkshire coast along with another Fred Taylor sketch.

Taken on: November 24, 2020

Tags:

LNER

London & North Eastern Railway

railway posters

vintage advertising

railway publicity

1926

Fred Taylor

Bridlington

Yorkshire

holiday resorts

Harrogate

The Royal Baths

Graham Petrie

graphic design

ephemera

typeface

lettering

Mike Ashworth Collection « less

Sets appears in: • Things Yorkshire • LNER Souvenir presented to the members of the International Hotel Alliance, 1926 more » • Fred Taylor, poster artist and illustrator • Travel! • LNER publicity • Railway publicity « less

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Vintage Illustration • We love the North • Vintage Advertising Posters • LNER • Old Railway Posters • PLANET EARTH TRANSPORTATION • PLANET EARTH BACK IN THE DAY • Vintage Railway Publicity, pre-1980 • UK Railway Memorabilia • Travellers' Tails • PLANET EARTH VINTAGE ADVERTISING « less

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