Bayard Vêtements, Grenoble - publicity brochure, nd [c1935] - illustrations by Marcel Hemjic.

            A fine publicity brochure for the French establishment of Bayard, tailors of Grenoble and although not dated it has such a feel of the 'thirties. It is beautifully printed by Girauld & Rivoire of Lyon and that brings out the many wonderful illustrations of mens and boys clothing shown. I had wondered if this was a 'generic brochure' that was overprinted to the requirments of different companies but the more I look at this, the more I think it may have just been for Bayard who appear to have been formed in 1925 and who, still in existance, had a chain of shops in France.

The illustration is interesting as it is by French artist and illustrator Marcel-Jacques Hemjic who produced many fashion drawings and sketches during his career. Hemjic died in 1942 although I can find little or nothing out about him. But he certainly captures the 'age' here.

Taken on: November 21, 2020

Tags:

Bayard

Bayard Homme

c1935

publicity

brochure

catalogue

France

Grenoble

Girauld & Rivoire

Lyon

illustration

printing

fashion

1930s

Thirties

mens fashion

mens clothing

Marcel Hemjic

Marcel-Jacques Hemjic

graphic design

typography

typeface

Mike Ashworth Collection « less

Sets appears in: • Bayard Vêtements - brochure c1935, illustrated by Marcel Hemjic • Some old advertising

Groups appears in: • Vintage Advertising • That Old Timey Feeling more » • Vintage Illustration • Vintage Typography • Font of All Wisdom - Unique lettering in design [VINTAGE] • PLANET EARTH BACK IN THE DAY • PLANET EARTH VINTAGE ADVERTISING • Revistas, folletos publicitarios postales fotografías etc.. vin « less

Camera: Brother MFC-J6930DW (more info) (hide info)

Camera:	Brother MFC-J6930DW
Color Space:	Uncalibrated
Software:	Apple Image Capture
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