The Hard Rock Hotel Signage Pitch - as Told by Designer Jack Dubois

            Concept Art for The Hard Rock Hotel in Las Vegas by Jack Dubois for AD ART. The pitch story, in Jack's words (after showing him Doug's concept art): "Doug's Hard Rock Vegas concept got me to rooting out my original pre-model concept (on a black card, and note the "purple haze").... Big program that yielded a less-than-flattering exit for us by their CEO. I think I told you this story...Their AD had led us down this path, but when we came in with the model (cloaked in a purple velvet shroud, no less) and spec drawings to present to the CEO, all he demanded to know immediately was its cost, which at the time ran well over a million (Jimi was 90', rotating on a pedestal with animating neon and bulbs)! His response? "No f---king way", screamed and repeated, lest we misunderstood. We did not, and hurriedly left, never to discuss the subject again, as if the project had never existed. That's the way it is with many salesman--a lost job is rarely ever brought up again...Ever. I hope Doug at least had a more polite audience."

Jack Dubois was a real character... an uber talented artist... an amazing storyteller... and a dear friend.

Taken on: August 12, 2022

Tags:

Jimi

Jimi Hendrix

illustration

concept art

Las Vegas

Hard Rock Hotel

Jack Dubois

Ad Art

Purple Haze

1990s

design « less

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